The tradition of the diamond engagement ring undoubtedly dates back to classical times and the placing of the diamond ring on the third finger of the left hand because of the so-called vena amoris or “vein of love” which runs from this finger, up the arm to the heart. Designs and fashions of diamond engagement rings have varied and developed hugely throughout history and today’s tradition and favour of a solitaire diamond engagement ring is the result of an extremely successful twentieth century marketing campaign by De Beers.
Today it is not uncommon for a woman to also buy a diamond engagement ring for her man and Yehuda Diamond Company would be delighted to help meet that need. A diamond engagement ring is a visible demonstration of the man’s commitment to his loved one. Yehuda Diamond Company design and make diamond engagement rings from a few hundred pounds to prices that exceed a million pounds. Price is determined by the material used, the diamond size and quality and the biggest influence is of course the retailer’s margin.
At Yehuda Diamond Company our extensive lists of certificated diamonds are uploaded to the site and listed on the web site by DeBeer’s site holders themselves using our very powerful, bespoke and exclusive software which we first started developing in 1994. Our site and service provides you with a conduit directly to the diamond cutter, you can’t get closer to the mine. The site holders/cutters set the prices you pay for the loose diamond; we take a fee from them, rather than the traditional retail margin from you.